When you’re in the early stages of launching an online business, one of the most difficult tasks to accomplish, and obviously one of your top concerns will be monetization. How will you make money from your site? How will you advertise? How will you manage to maintain a great user experience without sacrificing ad dollars? All of these questions present a source of contention for many advertisers, publishers, and bloggers alike, but with new native advertising technologies coming to the forefront of digital marketing, it’s getting easier and easier to earn extra cash from your site without forfeiting user experience.
Take Content Click for example—a brand new native advertising widget created by Digitalbox that just received $1M in venture capital funding. Content Click is an easy to download free widget that advertisers, bloggers, and publishers, both large and small, can insert into their sites and almost instantly start earning extra cash.
“Digitalbox operates in a truly exciting arena, the world of digital marketing, said Sir Robin Miller, Non-Executive Chairman of Digitalbox. “Our latest initiative, ContentClick, is a real first for the team. They have developed a product that enables bloggers, as well as small and big publishers alike, the ability to earn additional revenue via our intelligent content marketing widget.”
The way Content Click works is by utilizing its proprietary algorithm to “mine” editorial data, which enables the software to model consumer intent and serve highly targeted, relevant, quality sponsored content to readers. According to Content Click, “Initial results have witnessed CTR’s (click-through-rates) that far exceed advertising industry averages and significantly increase engagement with advertisers’ brands.” - in short, this means you can focus on creating quality content for your site, then letting Content Click place relevant content within your site that your audience would be interested in. Similar media and advertising is currently seen on many of the major news and entertainment sites.
Along with the high CTR’s that have been reported by Content Click’s native advertising widget, another benefit of using a product like this is that it’s incredibly easy to install, manage, and customize. You can easily sign up for the widget from Content Click, and once you’ve been approved you can build the ads that work best for your site and instantly start earning more money.
When it comes to startups and new online businesses, making the numbers work can be a head-splitting task, but with a native advertising solution, it can at least be done a little easier. Of course, native advertising probably won’t be able to fully support your business (unless you’re simply running a blog), but it can help generate some extra cash for your site, which is a great start. So if you’re looking to pull in some extra revenue from your blog or publisher site, or you an advertiser looking to appear in front of a new audience, it may be worth giving a native advertising product such as Content Click a try.
